Branding for Ink, a collective of copywriters. Ink was started by friend of the studio, Jill Mathieu.
I provided the brand elements and style guide, and designed the website. All brand collateral was created by Jill and her team. The website was developed by Jonas Leupe.
During the COVID-19 pandemic and lockdowns, they took to the streets and put up posters all over the city to let people know that they missed them. The initiative gained popularity as people could order the posters to put them up themselves, making the posters and message go viral quickly. This inspired the Ink team to also make postcards people could send to the people they missed.
It's amazing to see a company take your design and make it their own to play with and create new applications that turn it into a love brand. As a brand designer, you can't hope for anything better than that.
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